Why can't Ron Paul win?

I don't get it. Everytime I hear the man speak, whether it is under friendly terms or Fox attack, he sounds brilliant. The things he says, and the demeaner he uses to say it, it's inspiring. He never outright insults anyone, and he never stutters and backpeddles away from the BIG statements he makes. He made Guiliano lose the campaign momentum, by making him look as stupid as he really is, on national television. Ron Paul never gives up either. He's an effing Eveready Bunny! He's the most conservative man in politics, and he actually reads the reports that he's paid to read as a senator. WAIT A MINUTE, a Senator ACTUALLY doing his job? Maybe that's why nobody up there wants him in.....